Graphic Arts (GRA)

Introductory survey of methods and concepts in graphic design, typography, visual communication and design history. Development of a creative personal aesthetic will be emphasized.

Fundamentals of graphic design as a conceptual, intellectual and problem solving discipline. The course will cover an introduction to typography, visual communication, layout and print based methodologies.

Introduction to the language, principles and methodologies of typography. The course will explore typographic forms and applications of Typography for screen and print-based mediums.

Advanced topics in graphic design, typography, visual communication and design history within the framework of an integrated art and design curriculum. Development of a portfolio of works demonstrating personal aesthetic, technical skill and professional competency.

An introduction of the basic procedures involved in preparing packaging design. Examine the communication techniques and theories relevant to package design, point-of-purchase displays and sales promotional items.

This course offers an advanced range of industry-focused projects that build upon visual communication skills. The course implements print-based design issues, refining concept development, print production methods and problem solving at a more advanced level.

The course will explore advanced typographic techniques, forms and applications. Typography will be examined as a discipline for both screen and print-based applications with a focus on creative outcomes.

Students will conduct an in-depth systematic study of the creation of a corporate identity. Problem solving, information gathering, system development and application standards are discussed. Students will focus on color, logotypes, symbols, and branding.