Advertising (ADV)

The development of effective strategies and creative executions used in advertising communications including skill-building preparation of creative briefs, copywriting, and design for print, broadcast, out-of-home, and alternative media.

Introduction to the role of advertising communication in society, business and economics. Topics include historical perspectives, ethics, research and evaluation, objective setting/strategies planning for creativity, and mass media, within marketing planning. (Junior standing required)

Introduction to advertising and promotional writing strategy across various media. The course prepares students to plan, write and create effective and persuasive content for specific media outlets and digital platforms across communication channels.

Strategies and techniques required to develop effective advertising plans, negotiation, media buying, and sales.